As an internet marketer you have probably made effort to get into making videos for your brand or message. There are a number of questions involved you may not have realized you should be asking. The first silent question is, “is video really that important to my business? considering that conversions for video over text copy are better than 30%-40% over text copy, it makes the choice a real no brainer. The next important silent question is usually the stopgap where most people turn around and run, even before really discovering the truth. Is a decent quality video hard to make? No, it’s easy really. The tools are pretty much the same for everyone. This means the truth about really making the kind of videos you want representing you for years to come, are all technique, not tools. Technique is achieving a certain set of standards and enhancing the videos with your style and product or message from there.
Developing your own personal or business branding is also nothing to be afraid of and if you do not feel you have the personal skills, then outsource the job. Outsourcing is usually fairly expensive however, and you can see costs run into the multiple thousands of dollars. Another critical silent question is whether it’s worth the effort. You could not put your money into a more solid investment in this respected author’s opinion. When you’re done, you have no less than a 24/7 salesman, working for free. Think about that for a second. Once you have a good quality video created to promote your message, your investment is complete. From there your only cost is in the time it takes to place that video into the hundreds of networks who will gladly accept your little salesman for free. At this point the decision should be made to pursue video as a sales performance enhancer, and your thought should be what to put in your videos.